
Joel Kleber is the CMO for the Jim's Group which is Australia's largest franchise by numbers. Since 2019, I have taken the Jim's Group from 3,850 franchise owners to 5,550 franchisees after a stagnant period of 10 years. I did this via a relentless social media and video marketing strategy with daily video content on multiple platforms. I also build the personal brand of the CEO and Founder, Jim Penman.
I also host a podcast called 'The Lived Experience" where I share stories of growing up with a single mother who had Bipolar disorder and everything that came with it.
If you want to learn more about my story check out https://www.9news.com.au/national/growing-up-with-mental-illness-joel-was-suddenly-thrust-into-a-foster-care-home-at-seven/39f440b4-8f14-45fb-8463-8c8b23cb17c3
Or my interview on the "I Swear I Never Podcast" https://www.livedexperiencepodcast.com/i-swear-i-never-poodcast-interview-with-bek-day/